What Should I Read Next?!

How do you decide what book is the next right book for you?

I have a LONGGGGGG TBR influenced by Bookstagram, real life friends, the internet, the random email newsletter I'm subscribed to, etc. And sometimes it's just A LOT to choose from. There is no real formulation to my book choosing madness and on occasion I knock it out of the park and at other times I'm sampling different books for a week trying to find one that sticks.